About RJI research
Using a broad array of rigorous social science methods, RJI researchers test innovations in journalism and advertising content, design, delivery and business models to find the best solutions for use in the real world.
The Reynolds Journalism Institute provides media industry leaders and practitioners with quality research services to address issues, challenges and opportunities facing the industry and concerning the future of journalism. RJI is committed to engaging media professionals, scholars and the general public in research projects aimed at improving the practice and understanding of journalism in democratic societies.RJI researchers have extensive experience in research design, sampling methodology, empirical measurement, data analysis, interpretation of study results, and provision of actionable implications and knowledge. RJI has rich resources regarding the relationships of news media and mass communication to civic engagement, community knowledge, social capital and public affairs.
Applied research
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Esther ThorsonDirector of Research |
The Donald W. Reynolds Journalism Institute, under the direction of Director of Research Esther Thorson, pursues a robust agenda of applied research for news organizations and companies that address marketplace, technology and communication innovation and opportunities. (Read more)
Expertise
- News effects
- Advertising
- Media economics
- Health communication
Survey research
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Ken FlemingAssociate Director of Research |
Center Advanced Social Research (CASR) provides quality survey research services to news media organizations, government agencies, academic institutions, national foundations, and community organizations. It is best known for its expertise and experience in designing survey questionnaires, complex sampling methods, quality data collection, and meaningful statistical analyses. (Read more)
Service
- Survey research
- Program evaluation
- Cell phone number sampling
University-based resources
Graduate student researchers
RJI teams talented graduate student researchers with each year's class of Reynolds Journalism Institute Fellows. Fellows’ projects are unique opportunities for all students to work with some of the brightest minds in journalism as they pursue the newest innovative ideas and concepts in journalism. The entrepreneurial spirit at RJI creates an exciting learning experience for students, faculty, Fellows and staff.
2011-2012 graduate student researchers:
- Rachael Davis
- Mi (Rosie) Jahng
- Joonghwa Lee
- Adam Maksl
- Alecia Swasy
Research experts
RJI shares the knowledge of the faculty of the Missouri School of Journalism with regard to research methods and subjects in journalism, advertising and public relations.
Paul Bolls, Associate Professor, Strategic Communication
Expertise: Cognitive/emotional processing of media
Glen Cameron, Professor, Strategic Communication
Expertise: Public relations and news production, information processing of news and commercials, print media advertising
Margaret Duffy, Associate Professor, Strategic Communication
Expertise: Youth and Young Adult market, new and interactive media, strategic communication, research methods, media management
You Li, Doctoral Fellow, RJI
Research: Involves predicting from news content to financial performance
Glenn Leshner, co-director, Psychological Research on Information and Media Effects (PRIME) Lab
Expertise: Social and psychological processing of news media, health and political communication
Shelly Rodgers, Associate Professor, Strategic Communication
Expertise: Internet health advertising, marketing and communication
Kevin Wise, co-director, Psychological Research on Information and Media Effects (PRIME) Lab
Expertise: Explores how different features of online media affect cognition and emotion
Upcoming Events
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Kansas City Digital Storytelling Forum
June 21, 2012 -
Block by Block 2012
September 13, 2012
Recent Research Summaries
RJI In the News
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Fidler supports with Tribune's paid content model
May 3, 2012 -
Engineering students compete in RJI contest
May 2, 2012 -
Local news/ad widget wins 2012 RJI Student Competition
April 30, 2012 -
RJI Innovation Week: Community engagement
April 27, 2012 -
RJI Innovation: Analytics & Social Media
April 27, 2012
