The Emergence Of The Content Creation Class
The content creation class shall inherit the Internet. Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a postindustrial world. Instead of driving the macro economy the Content Creation Class refers to the group of people who drive content on the internet those that write blogs, those that upload video to YouTube, and those that upload pictures to share with the world.
The Internet is a key segment within this postindustrial world identified by Florida. Since the emergence of Webernets, two distinct classes that have emerged — those that create content and those who consume it. For every content creator there are far more individuals that consume content. Like other class systems, there are inherent advantages or disadvantages with each class. While content creators have had their share of benefits, the concept of mass content creation also comes with its own risks. read more
My Thoughts: Interesting point of view on the new "Content Creation Class". How does it stack-up against the "Content Consumption Class"?
Interesting quote: "Content creation has become an important check and balance for democracy or internationally, those trying to achieve democracy." Oh Twitter!! are you listening?
Digital Divide: If You’re Reading This, You’re One of the Lucky Ones [INFOGRAPHIC]
Even in the richest countries on the planet such as the U.S., not everyone has easy access to this cornucopia of connectivity, the Internet.
The Internet is a tremendous growth engine, responsible for 21% of economic growth in the more advanced countries in the world, according to a McKinsey study.
While those of us in the United States complain about how we have to pay more for Internet service that’s slower than those of other first-world countries, within the United States there’s a gaping chasm between the haves and the have-nots. read more
My Thoughts: This is hard to imagine as being accurate because everyone I know is so immersed in the Net. This points to a major flaw in my own research in that many of the people I assumed would use my product may not have easy access to the net. Is this as eye-opening to you as it was to me?
Apple's iPhone Business Alone Is Now Bigger Than All Of Microsoft
Tech writer MG Siegler just noted a remarkable fact:
Apple's iPhone business alone is now bigger than Microsoft.
Not Windows. Not Office. Microsoft.
Think about that.
The iPhone did not exist five years ago. And now it's bigger than a company that, 15 years ago, was dragged into court and threatened with forcible break-up because it had amassed an unassailable and unthinkably profitable monopoly. read more
My Thoughts: This article may look like it has nothing to do with technology for journalism, advertising,or media until you read the last paragraph.
"What's just as remarkable here is that Apple invented the iPhone business out of thin air in 2007. This is not an old product category. It's a completely new one. Which means that Microsoft or anyone else could have invented it."
What will the next super-disruptive technology be. And how will it muddle "the way we've always done things" even more. The acceleration is just beginning.
eMarketer: Online Ad Spend To Pass Print in 2012
US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year-pushing it ahead of total spending on print newspapers and magazines, according to eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
Online Growing Even Faster Than Expected: eMarketer’s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year-forecasting 20.2% growth to $31.1 billion in 2011-yet consistently stronger-than-expected results from major industry players and the IAB/PwC benchmark through the first three quarters of 2011 contributed to the upward revision. read more
My Thoughts: If I remember correctly three years ago eMarketerOnline predicted eAds would pass print ads in sales volume in 2015. There was an outcry that they were wrong. Obviously they were - but in the wrong direction.
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