RJI links 2.24.12

By Brian Steffens on February 24, 2012 0 Comments Ideas

St. Louis Beacon takes the plunge into iBooks Author
Compiling their coverage of last years’ record floods with photos and video, nonprofit news site St. Louis Beacon created Meandering Mississippi and became one of the first news organizations to use the Apple iBooks Author publisher. The Beacon plans to use the ebook as a tester to determine whether similar ebooks would be successful for the company.

The state of the paywall: looking forward to 2012
On the eve of TheMediaBriefing’s ‘Paywall Strategies 2012,’ their second annual summit on content monetization, Patrick Smith offers a recap of the changes that have taken place since last year’s summit.

Local focus and metered approach brings Tulsa World success
Oklahoma’s largest family-owned newspaper began to focus their efforts on local detail in 2006, and since then has increased online revenue and has more monthly page views than their competition combined. Jason Collington looks at the metered payment approach that has aided the paper’s success.

Tips for monetizing mobile news
Newsmedia companies are faced with a challenge when trying to monetize mobile devices – mobile users require customized, to-the-point content, and will leave if they don’t get it. Here are a few tips for successfully monetizing.

Consider journalism a profitable business
This article has a reasonable explanation of why we should devote to profitable entrepreneurial journalism. The pursuit for profit will not corrupt the journalism industry, however, it will support it with better products, services and platforms.

Apps are expected to make money in 2012
In 2012, apps will see more monetization potential. Local news organizations will have to build on the momentum of local mobile research, unlock the power of geolocation and push for better app metrics. The CEO of Borrell Associate Gordon Borrell points out that local media should really drive their app development.

OwnLocal software helps small papers go digital
While local papers know they need to go digital, they often struggle to execute the transition. OwnLocal, a Texas-based software developer, is helping small publishers convert their print ads to online.

M-commerce developers release new HTML5 payment API
PaymentOne, a specialist in M-commerce, has released a new mobile API that works with HTML5 apps and allows monetization for new developers. HTML5 phones and apps are expected to dramatically increase in 2012, and this new API will simplify purchases.

How can hyperlocals make the best use of opportunities in digital ads?
Hyperlocal news sites have a big chunk of the consumer market that advertisers covet. This article discusses how are they responding to new digital approaches that merchants are beginning to use and how to make innovative connections in the digital ad space.

The gap in mobile marketing spending
With the amount of time consumers are spending on their mobile media devices, the amount of money spent marketing to this outlet doesn't compare. This article points to four ways this can be maximized - using custom apps, utility apps, commerce and subscriptions.

Still opportunities for hyperlocal news to succeed
By analyzing Patch, Digital First, and other attempts at hyperlocal success, Ken Doctor thinks there are still reasons to be optimist about the future of this trend and the possibilities of revenue.

Social media engagement

There’s a time and a place for breaking news
Knowing when and where to engage news consumers is crucial for any news organization, writes INMA’s Anne Crassweller. In an age where breaking news is accessible through the internet and broadcast, insight can sometimes be more valuable than information.

Is F-commerce a F-ailure?
Facebook, which filed for an initial public offering this month, has tried to market themselves as a top shopping destination. However, Gamestop, JCPenney and Nordstrom have all opened and subsequently closed shop on the site. Can it be successful?

Locationn-targeting Introduced in Microsoft Advertising adCenter
Thanks to the location-targeting by Microsoft Advertising adCenter, marketers will be able to target users in certain target location areas, or have the intention to do business in those areas. This new technology will be especially significant to mobile marketers.

Newspaper websites attracting more readers
According to the Newspaper Association of America (NAA), in the fourth quarter of 2011, the number of monthly visitors to newspaper websites was greatly increased compared with the same period a year ago. The president and CEO of NAA Caroline Little says the data indicates that the web-based and other digital platforms at newspaper are capturing and hold attention in the marketplace.

New Yorker’s new cover is a prime example of their digital savvy
The New Yorker is one of the most forward-thinking magazines when it comes to print and digital interaction, and their new cover is another witty example of their tech-savvy.

WSJ posts job offering to oversee ‘new online project’
Marketplace editor Dennis Berman announced a new job available on Tuesday. The Wall Street Journal is unveiling a new ‘real-time business blog,’ chronicling the day’s biggest stories, and will begin their search for a journalist to lead that effort.

Rawporter: brilliant Idea with poor design
A test of Rawporter's iOS app on Tuesday showed several design defects and technical problems with this app. This article points out that the idea of Rawporter is brilliant, and it will enable regular people to participate in the future journalism. But in order to achieve this goal, this poorly-designed app still needs improvement.

Long-form journalism - success or fail?
Several instincts would suggest that long-form journalism can not survive in the digital era, but some are saying it is the key to the future of content. Mark Armstrong, founder of Longreads.com gives reasons behind the 'resurgence' of long-form journalism.

Would you read more articles if they were custom-picked for you?
The Washington Post is currently experimenting with personalized headlines in an effort to get readers to read even more. By giving the Post specific details about yourself over a number of visits, articles will be aggregated and organized to your interest.


Magazine print versions begin to resemble their iPad counterparts
Magazine publisher Future will begin to model their print magazine versions after iPad editions. Syncing the two makes financial and common sense, says tablet editor-in-chief Mike Goldsmith.

Want to know mobile's future? Look to the past
That's the strategy used by ComScore who produced a 2012 Mobile Future in Focus report. By recapping the success of mobile in 2011, they were able to find clues on how to navigate through this area in 2012. The report is free to download.

Mobile ads reach demographic sweet spots
A new Nielsen, Inc. survey on mobile ad demographics shows that smartphone users receiving the ads are predominantly from either younger or more affluent groups, providing a major incentive for companies to include them in their media plan.

Consumers demand content on connected devices
While consumers still use traditional media, they increasingly expect digital content to be available on their smartphones, tablets, and other connected devices, an eMarketer study reveals. They are also bothered less and less by small screen size.

AOL takes another step in mobile with tablet-optimized site
AOL has released a tablet-ready edition of their site that features content accessible with a finger swipe, and an overall app-like experience. It is the latest step in the company’s efforts to ramp up their mobile strategy.

Nook offers new 8GB device to compete with Kindle Fire
The Nook’s higher price in comparison to the Kindle Fire has been its biggest problem for sales, and the company has released documentation showing that they released a less-expensive, 8GB model on February 22.

A bigger Fire in the works for Amazon?
Reports continue to circulate that Amazon is working on a 10-inch model of their Fire. Could it be designed to compete with the iPad?

iPads brings an opportunity to reach consumers twice
New research study reminds marketers to pay attention to advertising on iPad – there is an opportunity to reach consumers twice. The study finds iPad owners are more likely to watch TV or go online in addition to using mobile devices.

People.com launches tablet-optimized sites
In this tablet age, a tablet-friendly site is essential to websites if they would like to develop successfully in the tablet market. That’s what People.com is doing. Don’t claim to be “ready to go on tablet” before making the websites easy to read on the tablet browser.

Three important metrics to measure iPad strategy success
In the rush to create tablet applications for magazines and newspapers, it’s important to make sure your company has metrics in place to measure their success. Don Nicholas reviews three he considers most important.

Almost half of American adults now own smartphones
A new Nielsen survey estimates 48% of American adults are now using smartphones, a significant increase from the 44% it measured in the 3rd quarter. A likely factor is the record number of iPhones sold after the 4S debut.

Bing Vision will add newspapers to their scanning service in March
Microsoft’s Bing Vision for Windows Phone announced Wednesday that it will add newspapers to its capabilities. The service enables users to scan barcodes, QR codes, books, and other media devices and takes them to the digital version of the material.

Archives going digital
Whether or not subscribers wish for this kind of access to back issues is still a question, but Vogue publisher plans to make old issues of multiple magazines available to extend the life of their evergreen content.

Kickstarter project promises one good long-form journalism piece a week
The goal of the project #MATTER is to bring thoughtful life to a piece of work and present it on a tablet for readers. The project leaders' mission is to make thier one piece a week unmissable.

How do iPad Newsstand apps compare to print?
eMedia Vitals compares the top grossing iPad Newsstand Apps with the top 25 consumer magazines by single-copy sales. Check out the comparison, but also note the publications who have not yet joined the Newsstand.

Bundle iPad apps, focus on new iPad users
Three types of iPad users should be paid special attention to by consumer marketers: New users, magazine enthusiasts and iPad zealots. According to data, bundling multi-brand subscription offers to iPad users can help promote purchases.

How you are using your iPad
There are three metrics to define your iPad strategy: download rate, activation rate, and upsell rate and yield. They can not only help iPad users improve their use of the iPad, but also help consumer marketers think about how to prompt their business.

Condé Nast to build a cross platform for tablet production
The magazine publisher Condé Nast is trying to build a cross platform for its tablet and mobile magazine production. Once finished, the platform will help the company stand out among the competition among multiple tablet apps.

The success of NY Post iPad app
This article explores a good example of how a newspaper that didn’t make money embraced the success in its iPad app exploration. Whether it is the convenient download or the opportunity of create personal front page, it is a good cue for publishers that are developing the tablet markets.

News Corp doubles iPad fees
In an effort to increase revenue, News Corp is doubling their digital subscription fees to get more money from wealthy iPad owners. The plan is to package The Times and the Sunday Times' digital pack which will be priced higher than their previous complementary rate.

Business models

‘Digital First. Print Last’ is the mantra at the CJF Forum
John Paton, the Canadian CEO of New York-based Digital First, which includes 150 newspapers, spoke last week at an event hosted by the Canadian Journalism Foundation. He urged newspapers to begin strategizing around digital before it is too late. Saleem Khan summarizes the talks on the state of newspapers in a Storify.

Ethics code released for local public media
The Editorial Integrity for Public Media Project released a Code of Editorial Integrity for Local Public Media Organizations, which outline an ethical compass for public media stations across America. The guidelines cover journalism, fundraising, and many other aspects of production.

Virginia weekly increases bulk circulation through traditional ad sales
The Chesterfield Observer had to increase advertising rates by 27 percent to add two zip codes to their bulk mail, and managed to increase their circulation and ad sales. Publisher Greg Pearson attributes their success to putting traditional value in circulation numbers.

What led to the closing of CNC?
The founder and editor of the Chicago News Cooperative James O’Shea announced that CNC would shut their doors February 26. This article analyses two factors that led to the close.

Where Does Newspaper Go from Now?
The CEO of Digital First Media John Paton addressed to the Canadian Journalism Foundation last Thursday, talking about the development of newspapers in the new online environment. He points out that we should put digital people in charge of everything and traditional newspaper executives should follow the new trend.

New Mexico paper owners see local as the industry’s future
Garry Ellis and Gary Stevenson, who have newly acquired three local New Mexico newspapers, see community news as the future of the industry. They explain their plans for their local papers and why they think they’ll see success.

Desperate for discovery
The tablet publisher Nomad is stepping forward by developing its app-based magazines. A major problem the company is facing along the way is “discovery”—one of the challenges that startups and small business face.


Confidence still high in print media – just a little shaky
A new survey by the Audit Bureau of Circulations reveals that uncertainty in print’s future is declining… although 12% of publishers still believe their publications will be digital-only in the next five years.

Should news stories come with nutrition labels?
Clay Johnson, author of The Information Diet, believes that Americans are over-consuming junk news, and that confirmation bias leads this low-quality news to be overproduced. He recently led a panel discussion with both journalists and actually nutritionists to discuss the idea of labeling news.

Newspaper visitor data encouraging for advertisers targeting the affluent
New data released by the Newspaper Association of America suggests that more and more affluent adults are visiting newspaper websites, and that 63% of all adult Internet users visit them. Research Brief has an overview of the findings.

Newspapers: most trusted news source
According to a survey that commissioned by Craiglist founder Craig Newmark, newspapers are the most trusted source of news for most people. The survey also suggested that people think trustworthiness and depth of analysis are important elements when they choose a news source.

Meredith’s research-driven approach to tablets and E-readers
The women’s publisher Meredith Corp’s has launched an iPad version of the company’s magazines as part of its research-driven approach to testing new markets and platforms. As the tablet and e-reader users are increasing dramatically, the approach is valuable.

Feedback or suggestions about the RJI Links?
Contact Kelly Peery, communications coordinator peeryk@rjionline.org, 573-882-9650

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