Long-form journalism is seeing something of a resurgence on the web. While many people believe digital media has pushed people toward short, bite-sized listicles, deeper stories continue to resonate when they hit the right audience.
On Nov. 6, PBS MediaShift convened a group of media technologists and entrepreneurs to apply the “Yes, and…” rule to media innovation at Collab/Space DC at the Washington Post. This was the fifth Collab/Space event hosted by MediaShift and the second such event sponsored by RJI.
Transforming journalism education may seem like a daunting task — thanks to continual changes in the industry and dwindling college budgets — but teachers and professors are finding ways to equip the next generation of journalists with new technologies, strategies and ideas.
As part of my Reynolds Fellowship, RJI has asked me to write about lessons learned in the successes and failures of news startups. If there’s one resounding failure, it’s been the inability of local news startups to attract any sufficient backing for their efforts.
Kim Garretson and the Donald W. Reynolds Journalism Institute recently launched a pilot website — RealizingInnovation.net — that will help news organizations, agencies and marketers discover and experiment with digital innovations from startups.
In the folklore of journalism, there’s always an honored place for the crusty editor with the courage to publish a controversial story. But as a top Associated Press editor (crusty himself) told me years ago: “What really takes courage is not to publish a story.”
Last year, Facebook honcho Mark Zuckerberg said he wanted Facebook to provide the “best personalized newspaper in the world.” No one really knew what that meant, but now Facebook clearly wields enormous power over what news content is read at various publications.
I'm interested in how readers process and remember news stories, and I'd like to better understand how stories can be made more comprehensible and memorable. This means I need to study the brain. I’ve spent my first few weeks of The Washington Post’s Reynolds Fellowship trying to brush up on the basics of psychophysiology.
In the past year, native advertising has grown from a concept to a successful way to grow revenue for some of the largest media companies in the nation. At APG Media of Southern Minnesota, we have been working on implementing a native advertising program for a few months. We've been talking to our clients about what native is and how it can help them grow revenue and their brand.
The Online News Association’s annual conference last month in Chicago was a who’s who of movers and shakers in the industry. One new addition to the reporter’s storytelling toolkit was virtual reality (VR), which can transform any home computer into a VR world that responds to the user’s head movements in real time.
For years, the drumbeat among venture capitalists has been that content is expensive and is not worth their investment. But we’ve seen a turnaround, and the question is, why now? The answer may simply be optimism.