Blog

As YAYAs enters the job market, employers are faced with the challenge of not just hiring quality young adults, but finding ways to keep them around.

It’s long been assumed that men are more likely to deal with car problems and women with household operations. Thus you’ll see tire ads in the sports section and home care products advertised in feature sections or on TV dramas. Might a deeper analysis of the consumers that businesses want to reach matched appropriately to the growing variety of news and programming products offered by the media result in improved performance for both the businesses and the media?

Who needs fancy cameras tethered to cars or zip lines … when you could be using Quadropcopter!?

Managing website comments and finding ways to glean important threads of conversations are among the top challenges for those seeking to strengthen brands and loyalty among brands and audiences.

RJI supports student innovation in the development of skills and products for news media in transition.

What value do journalists bring to the news?

Boiled down, that’s the question that newspapers, independent news publishers, journalism schools and individual reporters have been contemplating for the last decade.

Exactly what is it the news consumers have been paying for? And how do we keep people paying, so that reporters can keep reporting?

Despite the decline of newspaper classified ads, opportunities exist for those willing to adapt and focus on the user experience.

The Gerald M. Boyd Politics and Press Responsibility Series was created to honor the former New York Times managing editor and Mizzou alum by his widow Robin Stone. This year's program was moderated by Mark Russell, editor of the Orlando Sentinel, a Missouri Honor Medalist and a Mizzou alum.

The pace of change: the gadgets just keep on coming. The Gadget Guy shares what's new.

Fidler has built his career around the study of digital publishing. He has conducted several studies on mobile media, and shared his most recent findings on news usage on mobile devices during RJInnovation Week.

A mobile app is an extension of your print products—the visual design, tone and content of your mobile space need to be your voice and brand identity, because that is how people will view them.

A recent study by the Pew Research Center’s Project for Excellence in Journalism suggests that the news industry’s challenge in transitioning from print to digital is hampered by the culture within those organizations. Perhaps somewhat surprisingly, the comments collected in the research suggest that the most troublesome culture barrier comes not from the newsroom, but from other areas of the enterprise.

Mike Fancher, former editor of the Seattle Times and 2008-2009 Reynolds Fellow, moderated a town hall-like discussion of the issue, leading off with the Pew Research Center’s Mark Jurkowitz and Tom Rosenstiel. Tuesday’s RJI discussion centered around bridging the gap between traditional news and business methods and the revenue streams and news reporting of the future.

News and commentary of interest to journalism innovators and entrepreneurs

Find out where and how people want to get their news, and then come up with technology and content that gives consumers what they want.

Using the Vericorder technology and the mobile kit has been a gift for a number of reasons. Not having to juggle heavy, inconvenient equipment across Columbia has possibly been my favorite part of this capstone project. All the equipment I need can fit in my purse or a small bag.

While most broadcast stations also have websites, very few have taken the steps to use multi-platform programming to engage their audience.

As part of RJInnovation Week, KBIA-FM's weekly public affairs program, Intersection, devoted its program to Monday's theme: engagement.

Quick Tips for Bringing Engagement to Your Newsroom: Tending the Fire You Started

Networks are fertile listening posts to identify trending topics, the evolution of ideas and for developing source and subject databases.

RJInnovation Week kicks off examining how various broadcast outlets use Google+ hangouts and other social media tools to enhance reporting, engagement with audience and branding.