Dos and Don'ts of Web Journalism

by Elizabeth Osder, Sr. Director of Social Media - Yahoo Media Group

1. Don't forget the audience.
2. Don't make people wait for garbage.
3. Don't use Netscape without telling people.
4. Don't be too obscure.
5. Don't link just for the sake of linking.
6. Don't neglect navigation.
7. Don't take yourself too seriously.
8. Don't waste screen loads.
9. Don't neglect image sizing and ALT tags.
10. Don't bother if you don\'t have something to say.
11. Don't be too broad and not deep--be focused and deep.