CCJ Tools

In October 2007, The New York Times unveiled a blog written by members of it's editorial board. The purpose of the blog, as detailed by the Times, is to give readers insights into what editorial board members "are thinking, what they have been reading, and what they’re skeptical about." The blog also promises to share raw materials used by board members to reach their opinions and introduce board members to allow them to discuss their areas of expertise.

The funnel-shape interview begins with generalities - "What are the benefits of nuclear warfare, Mr. President?" - then pins down the generalizations - "When and where has it produced those spectacular sunsets that you mention?" It appeals to the thoughtful, creative interviewee, because it allows him some say in the direction of the interview.

1. Be prepared! Always read up on the subject you are reporting about and the person you are interviewing. Your source will appreciate your effort, and you will be able to skip questions that can be answered by an assistant, book or document. When scheduling the appointment, ask your source to suggest documents or other sources of information about the topic you will discuss. The interviewee will appreciate your interest and often share valuable documents before the interview. Make sure your tape recorder has batteries that work. Bring an extra tape as well as pens and notebook.

Gil Thelen, the retired publisher and president of The Tampa Tribune, believes the journalist has a very specific role in society. He calls it the role of the "Committed Observer."

Most editors promise themselves (and often their reporters) that they will have weekly brainstorming meetings on story ideas, frequent coaching sessions on writing techniques and daily post-story critiques to identify and reinforce the lessons learned. Those are worthy goals, and the editors who meet them no doubt are some of the best editors. For many editors, though, the daily grind does not allow that and never will. Sometimes you'll make time for a few of those sessions, but never enough.

Stephen Franklin, a Knight International Journalism Fellow and International Journalists' Network contributor, offers advice uniquely targeted towards international readers on how to practice good citizen journalism. Franklin chronicles his experiences training Egyptian journalists to expand their investigative and Internet skills on his Desert Wind website.

Credibility is key to the success of all digital-media businesses with an editorial component. Users must trust the advice and information given, just as they do that of offline brands. While linking and other technologies can greatly enhance the user experience, the distinction between independent editorial content and paid promotional information should remain clear.

Pulitzer Prize-winning reporter Eric Nalder shares his process for setting up and conducting effective interviews.

In early August (2005), after consulting with attorneys at Cox Newspapers, Washington Bureau Chief Andy Alexander crafted a set of frequently asked questions and answers to guide news staffers at the company's papers.