by Mary Collins, Columnist - TVNewsday
In her December 1, 2006 column on the TVNewday website, columnist Mary Collins wrote:
The radio industry isn’t alone in singing the blues about rules affecting new media applications for music. From background music scores to online replays of musical performances to user-generated video, TV networks and stations are finding that extending their programming to the Web requires paying the piper for the privilege.
In using music in their TV productions, broadcasters know they must obtain synchronization rights for reproducing a musical composition and a “master use” license for using a recording of a song when that song is used in connection with a recorded video production.
However...using these productions on the Internet, and creating productions exclusively for the online audience, requires special considerations...