Going Mobile: How Newspapers Can Meet the Cell Phone Challenge - Agenda

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Sunday, April 18th: Welcome Dinner

Reception
6:00 p.m.

Dinner
6:45 p.m.

Monday, April 19th: Fred W. Smith Forum

Registration/Breakfast
8:30 a.m. – 9:00 a.m.

Key components for success
9:00 a.m. – 9:50 a.m.
Peter Barclay
, Founder and Managing Director of Vaya Mobile

Getting the News to the Phone: Newsroom Best Practices
10:00 a.m. – 10:45 a.m.
PanelistsEddie Alvarez, Katie Juhl, Andy Waters, Will Sullivan 

Break
10:45 a.m. – 11:00 a.m.

State of the Mobile News Industry
11:00 a.m. – 11:45 a.m.
Arthur Howe, CEO of Verve Wireless.

Lunch
12:00 p.m. – 1:30 p.m.
Mobile Research and Results by Clyde Bentley

Outside Sources for Apps and Software
1:30 p.m. – 2:30 p.m.
Steve McGuigan, Handmark

Break
2:30 p.m. – 2:45 p.m.

Alternatives to Apps
2:45 – 3:45 p.m.
PanelistsAmy Gahran, Peter Barclay, Arthur Howe

Wrap Up
3:45 p.m. – 4:15 p.m.

Tuesday, April 20th: Fred W. Smith Forum

What's Next? A Round Table Discussion
9 a.m. - 11:30 a.m.