RJInnovation Week 2012

RJInnovation Week 2012 - Agenda


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Monday, April 23

9:00–10:45 a.m.: Social Media and Newsgathering with Google+ Hangouts
Fred W. Smith Forum
KOMU's Sarah Hill, Jen Reeves, and Amy Wood will lead a discussion with interactive newscasters and consultants from the BBC and TV stations in Phoenix, Los Angeles, Sacramento and Reno using social networks to engage their communities.

10:45–11:00 a.m.: Break

11:00–11:45 a.m.: Enhancing audience engagement at WILL/Illinois Public Media
Fred W. Smith Forum
RJI Print & Graphics Editor Reuben Stern will explain how RJI has helped Illinois Public Media move forward with multi-platform programming and with building an innovative website to engage the audience in addressing community needs.

11:45–12:30 p.m.: Emerging Networks Project
Fred W. Smith Forum
For journalism entrepreneurs and innovators, social media has provided a new and exciting way to connect and find information. Join Janet Coats, co-founder of consultancy company Coats2Coats, as she discusses findings from her latest initiative, the Emerging Networks Project. Janet, along with project partner Ryanne Dolan, explores the value of using individual networks‹networks that organize around a particular topic or problem and provide learning circles for journalists. The two will share some of their most recent learnings, focusing on networks that enable journalism innovators to connect.

1:45–3:00 p.m.: LIVE "Intersection" broadcast
Fred W. Smith Forum
Take part in a special interactive discussion across multiple media platforms, as RJI Print & Graphics Editor Reuben Stern hosts a conversation about civic engagement. A project of RJI, the weekly "Intersection" program connects with its audience online, on television, and on NPR-affiliate radio station KBIA/91.3 FM.

3:00–3:15 p.m.: Break

3:15–4:30 p.m.: What "news as a conversation" actually looks like
Fred W. Smith Forum
Does your newsroom want a relationship with your community that includes shared expertise, shared perspectives and maybe even shared ownership? The responsibility for that begins with individual journalists and the invitations they issue. How specifically are newsrooms large and small going after the kinds of interactions they most value? Join Joy Mayer, former Reynolds Fellow as she leads this discussion.


Tuesday, April 24

9:00–10:45 a.m.: Conversation: Is the culture of legacy news organizations hampering progress in key new digital areas? If so, what can be done about it?
Fred W. Smith Forum
Former Reynolds Fellow Mike Fancher will moderate this discussion with insights from Mark Jurkowitz and Tom Rosenstiel (via Skype) of the Pew Research Center's Project for Excellence in Journalism (PEJ).

10:45–11:00 a.m.: Break

11:00–11:30 a.m.: How the proliferation of mobile devices is affecting news consumption
Fred W. Smith Forum
Jim Spencer, president & founder of multi-source Newsy, will expand upon recent Pew Research to illuminate industry adaptation to news for multiple platforms.

11:30–noon: How the mobile space is changing communication
Fred W. Smith Forum
Cinnamon Melchor, user experience director of AKQA, will discuss her work with client Delta and how she helped them make the digital transformation with their mobile app.


Wednesday, April 25

9:00–9:30 a.m.: RJI Student Competition client presentations
Fred W. Smith Forum
Beth Polish, Senior Vice-President, Hearst Corporate Innovation and RJI Futures Lab Director Mike McKean will announce the winners of the 5th annual competition where teams of journalism, business and computer science students develop technology solutions to real world media challenges. This year the finalist teams have been developing new revenue opportunities for Hearst newspaper and television web sites based on advertising and site analytics.

9:45–10:10 a.m.: Magazine Tablet Apps
Fred W. Smith Forum
Prof. Rhonda Prast and her students will present iPad apps they've produced for area publishers, including Vox 5, The Missouri Review and Mizzou Magazine using Bonnier's Mag+ content management system.  RJI provides financial support for the magazine app project.

10:10–10:35 a.m.: Mobile Reporting
Fred W. Smith Forum
Students from four separate journalism courses have been reporting stories with mobile phones, software and accessories to extend the work of 2011 Reynolds Fellow Will Sullivan. You'll see examples of their work and hear their reflections on best practices for mobile journalism.

10:35–11:00 a.m.: Innovative Mobile Phone Apps
Fred W. Smith Forum
Computer science and journalism students will share two of the iOS and Android apps they've developed this semester in an RJI-supported mobile development class. The first app supports a new business directory and couponing service of the Columbia Daily Tribune. The second provides real-time data analysis for cattle farmers and ranchers who lose millions of dollars each year to heat stress on their animals.

11:00–11:20 a.m.: Surprise presentation from senior IT students
Fred W. Smith Forum
Last year, IT capstone students built an underwater robot! Come see what amazing project they have in store for RJI Innovation Week 2012!

11:20–11:40 a.m.: Project 573
Fred W. Smith Forum
Students from each journalism specialty have worked all year on in-depth, online reporting about mental health issues in mid-Missouri. They'll document the process of identifying story ideas and sources and share what they've learned about multimedia journalism.

11:40–noon: Massive Scale Online Conversations
Fred W. Smith Forum
A team of convergence capstone students is designing the user interface for a system that can manage massive amounts of website commenting in real time. RJI is working with MU computer scientist Ryanne Dolan to test his new tool. It allows users to highlight and track comments and helps newsroom managers monitor trending and engaging topics.

noon–1:00 p.m.: Brownbag Lunch: News product and advertiser segmentation: Matching local businesses to the most appropriate news products to improve results for both
Palmer Room (100A)
RJI's Esther Thorson and Elina Tang

1:00–2:00 p.m.: Brownbag Lunch: Willingness to Pay for Online News and the Optimal Design of a Newspaper’s Subscription Plans
Palmer Room (100A)
Murali K. Mantrala, Vamsi Kanuri, and Esther Thorson

2:00–3:00 p.m.: Brownbag Lunch: Roger Fidler updates and reports on the new tablet survey
Palmer Room (100A)
RJI's Roger Fidler


Thursday, April 26

9:00–9:30 a.m.: The latest innovations in digital classifieds
Fred W. Smith Forum
Global updates from Jim Townsend of Classified Intelligence Report

9:30–10:15 a.m.: adFreeq: Testing an idea, launching a business
Fred W. Smith Forum
Reynolds Fellow Peter Meng will share the experiences, research and final results of his entrepreneurial project and product, adFreeq - a system to monetize streaming online classifieds.

10:15–10:30 a.m.: Break

10:30–noon: Is there a secret to finding a market fit for a product or service? Why do some devices become part of our daily life while others are never to be seen again?
Fred W. Smith Forum
Nationally known gadget guru Greg Harper and J-School alum Mike Wheeler will do a show and tell connecting the best and worst of yesterday's devices and gadgets with the latest new tech toys hitting the marketplace. See and discuss what could disrupt how we tell stories, how consumers might buy things at retail, and discover their media content.

noon–1:30 p.m.: Lunch: Presentation of digital storytelling competition winners from Collaboration, Leadership and Innovation for Missouri Business (CLIMB), and overview of the Tech Farm League initiative that identifies and connects young programmers that can empower future innovation at RJI and the mid Missouri community.
Palmer Room (100A)

1:30–2:00 p.m.: How to hire and retain the YAYA generation
Fred W. Smith Forum
Former Reynolds Fellow, Stephanie Padgett

2:00–2:15 p.m.: Break

2:15–3:30 p.m.: Designing online news for the brain
Fred W. Smith Forum
Research from Reynolds Fellow Paul Bolls and doctoral student Heather Shoenberger suggests how website design can improve reader understanding (news) and retention (advertising) by engaging natural brain processes. The Tulsa World's Chris Hickerson will share real-world insights from designing pages using Bolls' theories. Indiana University's Betsi Grabe will provide additional insights.

3:30–3:45 p.m.: Break

3:45–4:30 p.m.: Optimize your analytics & social media
Fred W. Smith Forum
RJI Advertising Editor Brad Best and student teams will share insights from new social media and analytic strategies at the St. Louis Post-Dispatch. Each student team will deliver key takeaways to put into practice at media organizations.

4:30–5:00 p.m.: App development using HTML5
Fred W. Smith Forum
Columbia Daily Tribune's Andy Waters discusses their newest iPad app launched using this new, adaptable technology.

5:00-6:00 p.m.: Welcome Reception for RJI's New Executive Director
Palmer Room (100A)


Friday, April 27

9:00–12:30 p.m.: Client presentations - broadband reach research, business and marketing plans for media operations
Fred W. Smith Forum
Five teams of students, each supervised by a faculty member, has spent the semester working on a variety of problems facing today's journalism world. Like so many issues in media, the issues are complicated.

A series of lectures, site visits and a good working relationship with our entrepreneurs has produced some surprising recommendations.

The students, the entrepreneurs and faculty will present their findings at the annual Center for the Digital Globe symposium on Friday, April 27, in the Fred W. Smith forum at the Reynolds Journalism Institute. The presentations will be graded by a panel of judges from around the country.

The course was envisioned by Randall Smith, the first Donald W. Reynolds Chair in Business Journalism, and Ton Stam, the Leggett & Platt Distinguished Professor of MIS. The course is co-taught in the business and journalism schools, and students from each of the disciplines are on the teams. In addition, a distinguished group of journalism/business professors is mentoring each team and teaching segments of the course.

Here's a quick look at the challenges:

Associated Press: What is the best way – from both a financial and content standpoint – to use AP's substantial video archives? Entrepreneur: Jim Kennedy, senior vice president, strategy, Associated Press. Professor: Amy McCombs, Lee Hills Chair in Free Press Studies.

Community Publishers: How do you raise the financial return on online content? What's the best way to change a print culture to an online culture? Entrepreneur: Our event is scheduled on quarterly earnings day.TBA. Professor: Mike Jenner, Houston Harte Chair in Journalism

Missouri Business Insider: Put together a business and content plan to launch a new, statewide online business daily. Entrepreneur: Randall Smith, founder and Missouri professor.

Clear Health Costs: Invent a revenue model that will support and sustain an online publisher that has unmasked the costs of hundreds of common health procedures/surgeries around the country. Entrepreneur: Jeanne Pinder, former New York Times editor and founder. Professor: Richard Johnson, Emma S. Hibbs/Frederick C. Middlebush Chair in Entrepreneurship and Professor of Management.

Harvest Media: Propose a commercial and sustaining revenue stream for a public radio start-up that focuses its content on food, fuel and field. Entrepreneur: Donna Vestal, founding editor. Professor: Ton Stam.

2:30–3:45 p.m.: Gerald M. Boyd Lecture Series: The media, politics and the economy: Are the industry's shrinking resources distracted by campaign posturing at the expense of addressing the fundamental issues facing America?
Palmer Room (100A)
Orlando Sentinel Editor Mark Russell will moderate a panel discussion with Major Garrett, White House correspondent for National Journal; Jake Wagman, political reporter for the St. Louis Post-Dispatch; Darrel Rowland, public affairs editor of the Columbus (OH) Dispatch; and Rochelle Riley, a columnist at the Detroit Free Press.