The Walter B. Potter Sr. Conference: Innovation and Transformation in Community Newspapers

Thursday, November 20, 2014 - Friday, November 21, 2014 0 Comments


Bring two proven ideas to RJI, leave with 40.

Have you successfully implemented an idea at your news organization in the last year and thought, “Wow, I could use 20 more like that”?

We can help.

Attendees receive free book.

The Donald W. Reynolds Journalism Institute is inviting industry professionals to the second Walter B. Potter Sr. Conference this fall and the price of admission is two successful ideas – proven winners that generated revenue, boosted readership or improved your operation. The Potter Conference will bring together community news executives and leaders at the Missouri School of Journalism for an exchange and dialogue of best practices that will help sustain local journalism, especially in small and rural markets.

The two-day event will be held November 20-21 at RJI in Columbia, Missouri. All participants will be permitted to bring up to three colleagues from their outlet or media group.  We’re looking for 40 unique ideas, not 40 versions of the same idea. So apply here, before someone takes your spot! Submit several ideas to increase your chances for participation. Seating is limited. Those who make it to the conference will return home with access to all innovations presented, including details on how you can implement them at your organization, as well as a free copy of Penelope Muse Abernathy's book, "Saving Community Journalism." The deadline to apply is Nov. 3.

Penelope Muse Abernathy to join Potter Conference virtually

Penelope Abernathy

Penelope Muse Abernathy, a journalism professional with more than 30 years of experience as a reporter, editor and media executive, as well as the Knight Chair in Journalism and Digital Media Economics at the University of North Carolina, will join conference attendees for a virtual presentation on Friday, Nov. 21. All attendees will receive a free copy of her book, "Saving Community Journalism." In the book, Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. 

Abernathy, a Laurinburg, N.C., native and former executive at The Wall Street Journal and The New York Times, specializes in preserving quality journalism by helping the news business succeed economically in the digital media environment.

At the University of North Carolina, Abernathy focuses her expertise on 21st-century economic models that will improve the ability of journalists to produce news in the public interest.

Conference attendees include:

  • Norfolk Daily News, Norfolk, Nebraska
  • Gasconade County Republican, Owensville, Missouri
  • International Society of Weekly Newspaper Editors
  • Missouri Press Association
  • Leader Publications, Festus, Missouri
  • APG Media of Southern Minnesota, Faribault, Minnesota
  • Summersville Beacon, Summersville, Missouri
  • Kansas Publishing Ventures, Hillsboro, Kansas
  • Kingman Leader-Courier, Kingman, Kansas
  • Effingham Daily News, Effingham, Illinois
  • Lakeway Publishers, Troy, Missouri
  • The Joplin Globe, Joplin, Missouri
  • Columbia Daily Tribune, Columbia, Missouri
  • Jackson County Advocate, Grandview, Missouri
  • Journal Star, Peoria, Illinois
  • Enterprise Publications, Blair, Nebraska
  • GateHouse Media, Fairport, New York
  • The Republican Monitor, Missouri
  • Austin Weekly News/Wednesday Journal Publications, Illinois
  • Columbia Missourian
  • Ste. Genevieve Herald