Tablets, and the iPad in particular, have become the digital edition of the daily news. More tablet owners are using their devices while relaxing at home in the evening after 5 pm. Typically, throughout the years we’ve seen this time of the evening to be when news is consumed through newspapers and television. Now the iPad is turning into the popular device to use.
Some interesting data has come from the 2012 RJI Mobile Media News Consumption Survey recently. Here are some of the key insights most relevant to digital publishers:
-More than half of mobile news consumers who reported using media tablets most frequently said they also subscribe to printed newspapers and news magazines.