COLUMBIA, Mo. — Two-thirds of U.S. adults now use at least one mobile media device in their daily lives, according to a national survey recently conducted by the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism. The RJI survey found that news consumption ranks fourth among reasons people use mobile devices, behind interpersonal communications, entertainment, and Internet usage for information not provided by news organizations. Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted.
“The increased use of mobile devices does not yet appear to have accelerated the switch from print to digital news consumption as earlier surveys suggested,” Fidler said. “Forty percent of mobile device users indicated in our survey that they still subscribe to printed newspapers and news magazines. This percentage was almost identical for non-users of mobile devices.”