"The chart that shows why iPad apps are so appealing to news orgs," Poynter, June 20, 2012.
Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.
A few other findings:
iPad users said they spend 6.1 hours per week “keeping up with the news.”
Younger iPad users, ages 18-34, said they spend 7.3 hours per week “keeping up with the news.”
84 percent of iPad users ages 18-34 said they use it for “keeping up with the news”
Comments
Add Your Comment