"Community newspapers continue to show strong readership, community reliance," NNA, Dec. 7, 2010.
COLUMBIA, MO — Communities served by community newspapers continue to demonstrate heavy reliance upon their local papers for news and information. Seventy-three percent say they read a local newspaper at least once a week.
Readers also say they read most or all of their community newspapers (78 percent), and of those going online for local news, 55 percent found it on the local newspaper’s website, compared to 17 percent for sites such as Yahoo, MSN or Google, and 26 percent for the website of a local TV station.
The results of the study were also picked up by the media outlets listed above.
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