Could the iPad save magazines?

It’s looking ever more likely

Source Columbia Journalism Review on July 20, 2012 0 Comments
Roger Fidler, ipad, tablet, RJI, Reynolds Journalism Institute
"Could the iPad save magazines?" Columbia Journalism Review, July 20, 2012.

Though it may have gathered the most attention recently, Huffington, The Huffington Post’s new iPad-only magazine, isn’t the only publication making a serious tablet push these days.

Publications continue to request entry to the Apple Newsstand app, that comes with all iPads, and to digital newsstand databases like Zinio, which goes by the tagline, “The World’s Largest Newsstand.” The recently hyped Next Issue, likened to Hulu or Netflix, additionally offers tablet users an all-you-can-read array of digital magazines.

Mentioned later in the article is a study conducted by Program Director for Digital Publishing Roger Fidler:

And a recent study from the Reynolds Journalism Institute at the University of Missouri showed that iPad owners across age groups consumed a higher quantity of news directly from media organizations than their counterparts who didn’t own iPads.

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