Many news organizations still put most of their mobile budget into developing native apps for smartphone and tablet platforms. But new research shows that mobile users are vastly more likely to prefer getting news via the mobile web, rather than through apps provided by news organizations…
Roger Fidler, director of the Digital Publishing Alliance at the Reynolds School of Journalism (Univ. MO-Columbia) presented his research findings at the annual conference of the American Society of News Editors.
Earlier this year Fidler’s team surveyed 1015 randomly selected people across the U.S. Nearly 60% use a smartphone, 21% use a “large media tablet” (probably mostly iPads), 13% use an e-reader, and 7% use a small media tablet (such as the Kindle Fire). Four in 10 currently subscribe to at least one print newspaper or news magazine.
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