SAN FRANCISCO — Online magazines and newspaper apps are all the rage these days, driven by the popularity of Apple's iPad and the glimmering prospects of Motorola's Xoom and Hewlett-Packard's TouchPad new tablets.
Zite, a start-up that makes its debut today, is keenly aware, and has come up with an iPad app that offers personalized content based on the reader's Twitter activity, according to its founder.
"We want readers to not only read content but interact with it," says Zite CEO Ali Davar, an attorney who came up with the idea.
Zite is pursuing a potentially fertile market, one littered with competitors such as Flipboard, and new offerings from AOL, Yahoo and others.
Nearly half of iPad owners use them to read magazines, newspapers or blogs, says market researcher ChangeWave.
What's more, more than three-fourths of iPad users spend at least 30 minutes a day reading news, says the Donald W. Reynolds Journalism Institute.