Chicago Public Media (WBEZ) is no stranger to community engagement. (See here, here and here.) For years, connecting with their community has been a vital part of their production process.
Now, the station is taking it to the next level: Assigning metrics to their engagement work so they can better evaluate their impact. Breeze Richardson, Chicago Public Media’s director of strategic partnerships, recently penned a case study on this topic, and we’re excited to share here a snapshot of some of the metrics they chose and why.
Metric: Community partnerships
In September, Chicago Public Media had more than 70 community partners and were working on nearly 40 collaborations. So, it makes sense that one of their metrics looked at what these partnerships resulted in – from content to resources. (See the results.)
“Our long-term commitment to collaborate with cultural institutions increases community engagement opportunities throughout our region and provides content for radio, digital, and event platforms,” writes Richardson in the case study for the Donald W. Reynolds Journalism Institute.
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