Regardless of your industry, one thing is true: in an increasingly competitive marketplace, you’ve got to fight to maintain your reputation as a reliable, preferred partner. You must continuously earn your customers’ trust.
Unfortunately, from BP to AIG to News Corp., you don’t have to look far today to learn how not to build trust.
Mentioned later in the article is the Reynolds Journalism Institute:
The IAE, which is administered by the American Advertising Federation (AAF), in partnership with the Donald W. Reynolds Journalism Institute (RJI) and the Missouri School of Journalism, aims to make its principles the industry standard. Our agency, Scheibel Halaska Inc., has signed on, and we hope many of our counterparts follow.