"Getting Local: How nonprofit news sites are growing revenue," Knight Digital Media Center, October 18, 2011.
Knight today publishes a first-of-its-kind report that sheds light on how several prominent nonprofit sites are moving toward more diverse funding sources. The report, “Getting Local: How Nonprofit News Ventures Seek Sustainability,” also explores the role that user engagement plays in their strategies.
I am co-author of the report, with Mayur Patel, Vice President/Strategy and Assessment at Knight Foundation. The new report is based on analysis of sustainability of these sites by Community Wealth Ventures, a management consulting firm that focuses on growth and sustainability of nonprofit organizations, commissioned by Knight in 2009-10.
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