Paul Bolls answers "how does the brain perceive & process news online?" with Poynter

Source Poynter on February 23, 2012 0 Comments
Paul Bolls, brain science, RJI, Reynolds Journalism Institute
"How does the brain perceive & process news online?" Poynter, February 23, 2012.

Why is it that most news sites are so difficult to navigate? Why does “intelligent Web design” seem like such an oxymoron?

We discussed these topics and more in a live chat with Paul Bolls, associate director and co-director of the Psychological Research on Information and Media Effects Lab at the University of Missouri’s School of Journalism.

Bolls is studying how the brain perceives and processes online news and advertising, using equipment that measures physiological responses to what users see on Web pages. He writes that he hopes to discover what will make news and ad content “that users pay more attention to, understand better, and remember longer.”

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