Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72% expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don't envision a time when they'll no longer produce a print edition.
While weekly papers haven't moved as quickly as the dailies into creating mobile phone and tablet apps, they have kept pace with smaller dailies in the adoption of paid online models.
The survey of publishers shows that 42% of non-daily newspapers now charge users for digital content. ...
The extensive survey of publishers was paid for by the Southern Newspaper Publishers Association and the Missouri School of Journalism's Houston Harte Chair. Using the database of non-daily newspapers provided by the National Newspaper Association, more than 400 in-depth telephone interviews were conducted in October by the Insight and Survey Center, the research arm of MU's Reynolds Journalism Institute.
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