"RJI Fellow Explores Local Media Advertising Networks," Paramus Post, July 19, 2012.
The Reynolds Journalism Institute announced today that Orlando’s Matt Sokoloff will explore advertising networks for local news websites as part of the fifth class of Reynolds Fellows. "As independent journalists and bloggers become a larger part of the way we consume local news and information it's important that we come up with a sustainable business model for these localwebsites,” said Sokoloff. "I've been very fortunate to have worked with local newsrooms, local ad sales teams, ad networks and ad agencies and I'm excited to work with RJI to bring together the best of all of these world to help local websites generate additional revenue."
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Nick Simard
In journalism, local news refers to news coverage of events in a local context which would not normally be of interest to those of other localities, or otherwise be of national or international scope.For businesses trying to get into local advertising, this could be useful. Part of the hurdle in compiling local content is filling in the details. Local merchants can sign up to get sponsored spots in search and elsewhere, and they pay for things like every time someone clicks on their menu, a video, their own merchant description, or makes a phone call for a reservation. They are paying for leads, and the same actions trigger payments on partner sites as well.
Nick Simard
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