The Mizzou J-School is usually bursting to the seams with brilliance. This week, it erupted, thanks to RJI’s Innovation Week. Although I couldn’t attend every event, there was one I was able to catch that I found particularly useful: how to optimize analytics and social media.
The first presenter began by discussing STL Today’s website. She stressed that reorganization, not a complete redesign, was being suggested. Visualization is key, since that’s the viewer’s first impression of the site. The better the presentation, the better user experience, meaning longer visits and a higher chance of returning.