RJI offers advice on using Facebook to interact with subscribers

Source Magazine Mavin on July 26, 2012 0 Comments
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Brad Best, social media, facebook, Reynolds Journalism Institute
"Use Facebook to interact with subscribers," Magazine Mavin, July 26, 2012.

Facebook, Twitter, and Pinterest are valuable tools for magazines which have discovered the value of interacting with subscribers. But how do you use these platforms effectively? And how do you keep them from draining valuable staff time? The Reynolds Journalism Institute (RJI) has offered some tips developed by Brad Best, RJI’s advertising editor, and a team of Missouri School of Journalism students after weeks of analysis of a major Midwest metro daily newspaper. Here are five tips regarding Facebook.

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Topics Advertising/Marketing, Best Practices, Engagement, Research, RJI in the News, Social Media
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