Facebook, Twitter, and Pinterest are valuable tools for magazines which have discovered the value of interacting with subscribers. But how do you use these platforms effectively? And how do you keep them from draining valuable staff time? The Reynolds Journalism Institute (RJI) has offered some tips developed by Brad Best, RJI’s advertising editor, and a team of Missouri School of Journalism students after weeks of analysis of a major Midwest metro daily newspaper. Here are five tips regarding Facebook.