Study: iPhones reach more news audience than Android phones by every measure

Source Poynter on August 1, 2012 0 Comments
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Roger Fidler, ipad, tablet, RJI, Reynolds Journalism Institute
"Study: iPhones reach more news audience than Android phones by every measure," August 1, 2012.

Although a greater percentage of people own Android smartphones, those who own Apple iPhones are the most attractive audience for news publishers, according to new research from Roger Fidler at the Reynolds Journalism Institute.

In fact, iPhone owners bested Android phone owners in every news-related category.

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Topics Apple iPad, e-Readers/Tablets, Mobile Phones, Research, Reynolds Fellows, RJI in the News
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