Study shows age, gender play key roles in the tablet and smartphone brand wars

"Age, Gender Play Key Roles in the Tablet and Smartphone Brand Wars," Editor and Publisher, August 1, 2012.

COLUMBIA, Mo. – As mobile media devices proliferate, age, gender and income are likely to have a greater influence on the brands people choose to own. Roger Fidler’s fourth report on the results of the Reynolds Journalism Institute’s Mobile Media News Consumption Survey shows that the demographics and use preferences of smartphone and tablet owners are generally specific to the brands of devices they use.

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