Study shows iPad is revolutionizing how we read and consume news

Source Cult of Mac on July 18, 2012 0 Comments
Roger Fidler, ipad, tablet, RJI, Reynolds Journalism Institute
"The iPad Is Revolutionizing How We Read And Consume News," Cult of Mac, July 18, 2012.

A recent Reynolds Journalism Institute study indicates that the iPad is becoming a primary vehicle for many users to consume (read, listen to, or watch) daily local, national, and world news and that it is leading a revolution in terms of how frequently people read news as well as how much news they read on a daily or weekly basis.

logos, RJI, Reynolds Journalism Institute
The story also appeared in the media outlets above.

The survey noted that the iPad is the preferred large media tablet on the market with news consumers surveyed with an 88% share of that market. The Kindle Fire was the top pick among small media tablets with 68% of the news consumer market. The iPhone was the overall preferred smartphone with 39% of the news consumer market.

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