Survey: Are tablets the new evening paper?

Source SCPA eBulletin on July 12, 2012 0 Comments
Roger Fidler, ipad, tablet, RJI, Reynolds Journalism Institute
"Survey: Tablets the new evening paper?," SCPA eBulletin, July 12, 2012.

News consumption among tablet users spikes after 5 p.m. as consumers increasingly use the mobile gadgets to keep up with late-breaking developments. As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers said iPad and Android-tablet users consume more news than those who don’t own the devices and that they tend to access news sites while relaxing at home after work. The study also found that compared to a printed newspaper, 60% of large media tablet users and 50% of smartphone owners consider their experience consuming news on their mobile device to be better.

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