Survey finds publishers optimistic about future

Source SNPA on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute
"Survey Finds Publishers Optimistic About Future," SNPA, September 13, 2012.

Despite declining readership and an economy that has battered revenues and forced painful cuts, the publishers of U.S. dailies remain optimistic about the future of newspapers.

logos, RJI, Reynolds Journalism Institute
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In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry. Forty percent said they were “somewhat optimistic,” while 25 percent identified themselves as “very optimistic. Thirty-one percent were neutral. Only four percent identified themselves as “not optimistic;” no respondent chose “not optimistic at all.”

The question was asked as part of the RJI Publishers Confidence Index, the first in an annual series of surveys benchmarking opinions of newspaper leaders about the future of the industry and their organizations’ progress in changing. The Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism is devoted to exploring new ideas, experiments and research to improve journalism.

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