"People value professional journos, but they're ambivalent about the mainstream media," Adweek, September 12, 2012.
With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a high value on news that's produced by the professionals (63 percent). They have a higher preference for news that interests them (48.3 percent versus 44.1 percent of consumers overall). Attitudes towards advertising also differ slightly, with mobile media users less likely to consider ads to be of value. When it comes to the future of mobile news, consumers are divided, but mobile users are more likely to believe they'll rely on their devices for all their news in the next 10 years.
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