Two-thirds of U.S. adults use at least one mobile media device in their daily lives, according to a survey conducted by the Reynolds Journalism Institute at the University of Missouri.
RJI researchers interviewed more than 1,000 respondents and divided mobile devices into four categories: large tablets, small tablets, e-readers and smartphones. More than 21 percent of respondents said they use large tablets. Results indicate Apple dominates that field with more than 88 percent of users owning an iPad. Amazon reigns over the small tablet and e-reader markets.