"For Troubled News Industry, Is It Enough to ‘Pivot’?" Street Fight, July 5, 2012.
It’s old news that the news industry is in big trouble. But a story I heard last week about the gap between the local media and the community in Vero Beach, Fla., really drove it home for me.
The story was told by longtime Tribune Co. and Hearst Corp. business, advertising and digital executive Buzz Wurzer at the opening of a “reinventing journalism” meeting in Chicago sponsored by the Reynolds Journalism Institute. Wurzer said some key public and business officials in Vero Beach didn’t want to work with media outlets because “all they did was point fingers.” This attitude is glaringly symbolic of the media’s problem nationally — a majority of Americans mistrust it, surveys consistently show.
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