"U.S. newsrooms making editorial decisions based on web analytics, new report shows," Knight Center, July 8, 2011.
Editors of daily community newspapers with a circulation larger than 25,000 are more likely to base editorial decisions in part on Web analytics, says a study released by the Donald J. Reynolds Journalism Institute (RJI).
The results showed that 90 percent of 529 editors who took part in the telephone survey answered yes to the question: "Does your newsroom receive Web analytics reports about data such as page views, length of visit, and traffic of your Web site?" The study also showed that 49 percent of those editors "reported that their newsrooms make decisions about what stories to cover based at least partially on the Web analytics reports they receive."
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