"Why non-profit news sites need to act more like digital businesses," MediaShift Idea Lab, October 20, 2011.
In the emerging landscape of non-profit news, good journalism is not enough. Even with generous foundation support, high-quality reporting alone will not create an organization that can sustain its ability to produce news in the public interest.
Instead, successful news organizations -- even the non-profit ones -- have to act like digital businesses, making revenue experimentation, entrepreneurship and community engagement important pieces of the mix. Understanding how to create social and economic value and how to adapt and innovate are just as important as good content.
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