"Ad Industry To Facelift Reputation With Institute For Advertising Ethics," SEW, July 27, 2010.
The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the "Mad Men" series are certainly surfing that tide to... sell. With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. Here's how.
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