Expert available: Verizon’s offering of iPhone will fuel smart phone adoption rates, RJI Expert Says

By RJI on January 11, 2011 0 Comments Ideas

COLUMBIA, MO – Verizon Wireless today announced that the company would carry Apple’s iPhone 4 starting in early February. Will Sullivan, Reynolds Fellow and smartphone expert, says that Verizon’s offering of the iPhone is a long-awaited and exciting development in mobile communications that will help fuel already astounding smart phone adoption rates. 

Will Sullivan
Will Sullivan

“Compared to AT&T's iPhone plans, Verizon is offering a unique unlimited data plan for $30 a month, while AT&T's highest data plan is capped at 2 GB for $25 a month,” said Sullivan, who is also interactive director at the St. Louis Post-Dispatch. “This is especially good news for content providers — from Netflix to traditional media outlets — and for the users that enjoy the bandwidth-heavy content. Watching a movie or two on mobile broadband could easily wipe out half of an AT&T subscriber's monthly limit.”

Sullivan, an Online News Association board member, is spending his fellowship year at RJI developing strategies for news organizations to use mobile technology to report deeper, faster and more accurately for and with their audiences. For his project, “Mobile Technology ,” Sullivan has examined and tested the latest mobile technology . Also, he has attended and tracked several technology conferences around the country, including the recent 2011 Consumer Electronics Show and The Future of the Media 2010, where he shares the latest insights with RJI and its partners.

Contact: Will Sullivan, Reynolds Fellow, 312-970-9377,

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