NEW YORK, NY -- (Marketwire) -- 05/05/10 -- Hearst Corporation's Innovation group, the Reynolds Journalism Institute (RJI) at the University of Missouri School of Journalism and Adobe Systems Inc. today announced the two winning teams in a student competition to produce interactive applications that solve real-world needs in the advertising or news-gathering sides of the journalism industry. The winning designs are Ads with Photo Galleries, by Akshay Dave, Brent Davidson, Adam Falk, Daniel Maxon and Amit Vyawahare; and the Interactive Consumer Recommendation Engine, by Esten Hurtle, Ryan Martin, Justin Myers and Allan Vestal.
For the competition, journalism and computer science students at the University of Missouri worked in teams to use Adobe products to create programs that would address key media business challenges, as identified by Hearst. The winning Ads with Photo Galleries project creates a fresh way of engaging with multimedia that generates premium advertising positions for sponsors. The winning Interactive Consumer Recommendation Engine allows consumers to match their preferences with a variety of products. Both projects will be considered for use in Hearst's new and existing businesses.
"Fostering innovation and entrepreneurial thinking about all aspects of the communications industry is one of our core missions at Hearst," said Beth Polish, director of Corporate Innovation and senior vice president of Hearst Interactive Media. "We congratulate all the participating students for their efforts. Everyone involved with the competition found it gratifying and illuminating to work with the students and mentor the development of these ideas. We were so impressed by the results that addressed two different aspects of journalism and look forward to possibly providing new products and services based on their inspiration."