Michael Skoler used his time at the Reynolds Journalism Institute to develop case studies on websites that provide useful information on a specific topic. Storytelling skills are still important and useful, but journalism is in a moment of change.
Skoler argues there hasn’t been a lot of innovation with journalism in recent years. He looks at sites that are taking journalism to a different level and explores how these sites are sharing the information people are looking for and collaborating with the citizens to do it.
Skoler looks at the notion of community and what role it plays in redesigning journalism. He argues that things have more value when there is a community that shares those values.
There are four different models that allow community members to participate and provide great content.
- Essential niche: Politico
- Membership: Angie’s List
- Services: Red Hat
- Value-added: Consumer Report
Below are examples of highly successful sites that collaborate with citizens to ensure people get exactly the kind of information they are looking for. Understanding that journalism is more than a newspaper is important for the industry to succeed in this changing time.