ONA Session Selector
Title: Crowdsourcing - A Path to Impact, Trust & Revenue
Description: Crowdsourcing is still rare in news, though businesses from Starbucks to Unilever use its power to engage, build trust, and generate sales. News outlets can tap that and more – including fact-finding, cultivating sources, and gaining story insights. Hear tips and trade experiences at the frontier of crowdsourcing for news.
Other speakers: Jeff Howe of Wired, Amanda Mickel of Pro Publica, Vicky Taylor of BBC
Questions:
What are the best examples of crowdsourcing and what makes them work?
Which new tools make it easier for my site to crowdsource?
How can crowdsourcing build community and revenue?
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Title: 3 New Models for News – A Speed-Design Workshop
Description: There’s more to revenue than subscriptions and ads. Profitable businesses are built on membership, value-added products, and services. Example: Red Hat grosses $800 million by selling services around open-source Linux. We’ll hear examples, split into groups to design novel news businesses, then share ideas at breakneck speed.
Other speakers: Katherine Fulton of Monitor Institute
Questions:
How do the models work and who is using them successfully?
How do companies create compelling value around news, information and user-generated content?
How might I harness these models for my organization or to create a startup?
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