Michael Skoler submits panel ideas for ONA 2010

By Michael Skoler on March 16, 2010 0 Comments Ideas

ONA Session Selector

Title:    Crowdsourcing - A Path to Impact, Trust & Revenue

Description:    Crowdsourcing is still rare in news, though businesses from Starbucks to Unilever use its power to engage, build trust, and generate sales.  News outlets can tap that and more – including fact-finding, cultivating sources, and gaining story insights.  Hear tips and trade experiences at the frontier of crowdsourcing for news.

Other speakers:    Jeff Howe of Wired, Amanda Mickel of Pro Publica, Vicky Taylor of BBC

Questions:

What are the best examples of crowdsourcing and what makes them work?
Which new tools make it easier for my site to crowdsource?
How can crowdsourcing build community and revenue?

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Title:    3 New Models for News – A Speed-Design Workshop

Description:    There’s more to revenue than subscriptions and ads.  Profitable businesses are built on membership, value-added products, and services.  Example: Red Hat grosses $800 million by selling services around open-source Linux.  We’ll hear examples, split into groups to design novel news businesses, then share ideas at breakneck speed.

Other speakers:    Katherine Fulton of Monitor Institute

Questions

How do the models work and who is using them successfully?
How do companies create compelling value around news, information and user-generated content?
How might I harness these models for my organization or to create a startup?

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