The fifth class of Donald W. Reynolds Journalism Fellows will pursue new online revenue opportunities, social media techniques and engagement tools, and other necessary resources to create sustainable models as news organizations transition to digital services.
The 2012-2013 class of fellows will collaborate with innovative journalists, entrepreneurs, industry professionals and organization leaders, technology experts in emerging media, scholars, staff and students as they establish leadership roles in their respective projects.
“We’re really looking forward to working with this year’s class of fellows,” said Randy Picht, executive director of RJI. “They all bring such great energy, experience and creativity to the challenging work of innovation.”
The new class of fellows begins their work this fall at the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism on the University of Missouri campus in Columbia.
The 2012-2013 Class of Reynolds Fellows are:
Local media advertising networks
Develop a business with the focus of providing advertising sales and marketing services to local journalists and bloggers. The project will help existing independent journalists and bloggers to work together to cover communities and provide a sustainable business model without losing control of their content.
Matt Sokoloff is a 2007 graduate of the Missouri School of Journalism’s inaugural class in convergence journalism. Currently, he is the product manager at Korrelate where he builds and markets products focused on connecting online advertising to offline purchases. Sokoloff has held multiple roles at Tribune Interactive, including product manager for Tribune’s eight newspaper websites including LATimes.com, ChicagoTribune.com, and OrlandoSentinel.com.
Monetization of digitized newspaper content
Create new revenue for newspapers and content creators while protecting content from unauthorized use. By developing a central database, newspaper content can be managed and monetized for the creation of new products and services based on the needs of news publishers.
Connie Farrow is the project manager for the American Newspaper Digital Access Corporation (ANDAC). As a professional communicator, she strives to advance people’s understanding of complex issues that affect their everyday lives. She is a graduate of the Missouri School of Journalism. Farrow has written for publications such as The Southeast Missourian, Sedalia Democrat, Springfield News-Leader, USA Today, and The Associated Press.
Trade journal of the future
Produce a new kind of trade journal that works with subscribers and trade associations to facilitating peer-sharing of business models and technology partners. By sharing best practices, tools and technology partners, this journal advances the business-side development of news organizations.
As CEO of NewMediaHub, LLC, Alisa Cromer is publisher and editor of LocalMediaInsider, an online trade journal serving local media executives in television, radio and newspapers who are developing digital business models. She is a graduate of Oberlin College and founded Business Communications, Inc in Las Vegas before successfully implementing revenue strategies as COO of Metro Publishing, Inc.
Community Engagement Journalism
Lead a team of RJI-based researchers and producers in a collaboration with The Nine Network, its flagship station KETC-TV (PBS) and its St. Louis media partners to create of new genre of public affairs journalism. The project will develop new community engagement and social media tools to fostering a more inclusive and more meaningful dialogue of St. Louis area issues.
Kent Collins is an associate professor and chairman of the Radio-Television Journalism Faculty at the Missouri School of Journalism. In addition to his teaching and administrative duties, he coaches television journalists and consults television station owners in the U.S. and overseas. A Missouri School of Journalism graduate, he has worked in or otherwise been associated with more than 80 television stations from Beijing to Los Angeles to Moscow.
Mitchell S. McKinney and Brian Houston
Twitter Analysis of TV News Events
Create a dashboard that will harvest and process twitter responses to televised news in real time, providing valuable information about public opinion. Focusing on the 2012 campaign season, results will allow the news commentator to have a sense of what issues were hot-buttons, the relative response of males and females to each candidate and geographic responses to candidates or topics.
Mitchell S. McKinney, PhD, is an associate professor in the Department of Communication at the University of Missouri where he teaches courses in political communication. McKinney has combined practical political experience with his training as a political communication scholar, having served as a staff member in the U.S. Senate and at the White House. He has served as a consultant to C-SPAN and also the U.S. Commission on Presidential Debates, advising the Commission on how debates might be structured in order to better educate voters. He also served as an adviser for the Korean government as officials planned their 2002 televised presidential debates. McKinney has provided expert political commentary for such national media as The New York Times, USA Today, CNN and NPR.
J. Brian Houston, PhD, is an assistant professor in the Department of Communication at the University of Missouri and is Program Director for the Terrorism and Disaster Center (TDC) at the University of Oklahoma Health Sciences Center. Houston's research focuses on communication at all phases of disasters and on the mental health effects and political consequences of community crises. Recent and current research projects have examined the impact of media coverage of terrorism on children and adults, the role of new media during disasters, and the capacity for using information communication technologies to increase community resilience.