Couple of days before the INMA Oxford Tablet Summit, Forum4Editors speaks about tablets with Roger Fidler, the Digital Publishing Program Director at Reynolds Journalism Institute.
Forum4Editors: Lately, the only brand you can hear about is Apple. Do you think this could be more marketing buzz than anything else in the topic of iPad?
Roger Fidler: The same question was asked about the Apple iPhone after it was launched. Steve Jobs has proven to be a consummate marketer of the Apple brand and products. As the first mover for this new class of tablet computer, Apple has a definite advantage. It also has set the bar quite high for potential competitors. With more than a million iPads sold in its first month, Apple is well on its way to dominating the market, at least in the the U.S., for the foreseeable future. However, what no one knows now is how large that market may be. We’ll have to see if Neofonie can successfully compete with Apple and expand the market in Europe with its WeTab (formerly WePad).