What newspapers can do to meet the mobile news challenge

Source Editorsweblog.org on April 20, 2010 0 Comments
Clyde Bentley, Donald W. Reynolds fellow, mobile journalism
"What newspapers can do to meet the mobile news challenge," Editorsweblog.org, April 20, 2010

Yesterday, the Reynolds Journalism Institute hosted a conference to discuss the trends in mobile news with speakers from publications such as, The Miami Herald and National Geographic. On her blog, the Knight Digital Media Center's Michelle McLellan broke down five of the most important points from "Going Mobile: How Newspapers can Meet the Cell Phone Challenge."  

It is no surprise that the most important feature is still content. However, convenience is becoming more and more prominent.Eddie Alvarez from The Miami Herald emphasized that users would pay for the Herald's Dolphin team app even if the information was available on the websites because of the experience of the app is "much better."

Speakers at the conference also highlighted the importance of putting someone in charge of mobile. Besides that, it is necessary to recognize that mobile is an important field on its own and that requires "more than a tweak of the website," as McLellan put it.

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