We have been talking on the Print CEO about the impact of e-books on books and newspapers. But there are rumors flying around fast and furious about a possible Apple announcement that will bring electronic newspaper subscriptions to the iPad – which some sources are saying may be the salvation of magazines and newspapers.
The San Jose Mercury News reported that the plan would be announced soon, and quoted Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, MO, as saying that Apple probably will take a 30 percent cut of all subscriptions sold through the company’s online App Store, and as much as 40 percent of the advertising revenue from publications’ apps.

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