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Craig McKinnis: "We have to be in all those splinters."
USA Today develops new strategies for a fragmented marketplace.
Ray Pearce: "This is moving so fast. In the last two to three months I've met with new potential players every other week."
As "The Gray Lady" speeds forward into digital, Ray Pearce of The New York Times says, "We want to play in all of those spaces."
Sean Reily: "To really make it profitable, there must be transactional revenue that engages readers to a deeper level."
Sean Reily of the Los Angeles Times discusses the future of E-Readers.
