RJI Insight and Survey Center

Research

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Community Newspaper Study
The Community Newspaper Study is a research effort by the National Newspaper Association (NNA) and the Reynolds Journalism Institute to examine public attitudes, perceptions and reading behavior about editorial and advertising content of local newspapers in small communities in the United States. Research Paper: Understanding Readers of Local Newspapers and Editorial Journalism in Small Communities
	2010 Annual report of readership Small-town readers read, trust and pay for pay their local newspapers Feb. 28, 2011 2010 Readership of advertising Reasons to advertise with Local Newspapers Feb. 28, 2011
	Annual readership study shows good news for small papers Oct. 6, 2009 Newspapers DEAD? Print still big medium for advertisers Nov. 2, 2009
	86% of adults 18-plus read America's community newspapers weekly Readership/advertising survey highlights Community newspapers build connection between readers and advertisers
	A report of the 2007 readership research
	2009 SNA suburban market study Suburban/community newspapers are important, valuable, and informative to suburban residents.
Online Journalism Credibility
	APME credibility project "Contextual advertising is valuable if it is relevant and appropriately placed."
	Journalists felt 24/7 newsroom improved journalism The latest findings about the impact of Multimedia on Journalism: ASNE Webinar, April 29, 2009
	Online credibility Gap A quantitative research study designed to survey editors and citizens about credibility of news on the Web.
	KOMU ombudsman study This survey established a baseline on the issues of viewer recognition of Your View and on the viewers’ sense of credibility of the news.