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RJI links 10.12.12

By Brian Steffens on October 12, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

MU Tiger Challenge launches new weekly challenges for football fans

By Jennifer Nelson on October 11, 2012 0 Comments News

As the University of Missouri Tigers prepare to battle the Alabama Crimson Tide this weekend at Faurot Field, get your cameras ready.

Hyperlocal online ads to get super-sized?

By Matt (Sokoloff) Broffman on October 9, 2012 0 Comments Blogs

Imagine a local restaurant owner who realizes he has a lot of open tables on a given evening. He pulls up his computer and places an ad on the plasma screens at the theater venue down the street offering a special to the theater patrons hoping to drive traffic into his restaurant.

SNPA 2012: Notes and nuggets

By Brian Steffens on October 8, 2012 0 Comments Blogs

Heard and learned at the Southern Newspaper Publishers’ Association Summit 2012

Hyperlocal online ads are about to get a lot bigger — billboard-sized

Source StreetFight on October 5, 2012 0 Comments
Matt Sokoloff, advertising networks, Reynolds Fellow, RJI

The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads.

SNPA 2012: We're not dead yet

By Brian Steffens on October 4, 2012 1 Comment Blogs

Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.

RJI links 9.28.12 - Update from SNPA 2012

By Brian Steffens on September 28, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Block by Block 2012: Is this the future of local news?

By Matt (Sokoloff) Broffman on September 26, 2012 0 Comments Blogs

There was discussion about how to use social media and the latest gadgets, but the exciting conversations at Block by Block were around innovation.

ONA12/Revenue: Extreme makeover and journey into the “business side”

By Brian Steffens on September 24, 2012 0 Comments Blogs

From Local Media Association to Block by Block to the Online News Association ... this year it's about the money.

AdFreeq awarded $50k in additional funding

Source aimgroup.com on September 24, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

AdFreeq received the new funding from Capital Innovators, a St. Louis angel investment group. The company will also provide legal, accounting and marketing services. AdFreeq has been incubated at the Reynolds Journalism Institute at the University of Missouri in Columbia.

adFreeq tapped for investment

Source Columbia Tribune on September 22, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

Media startup adFreeq, incubated at the Reynolds Journalism Institute on the University of Missouri campus, was one of six companies selected to participate in a St. Louis startup accelerator program this fall.

RJI links 9.21.12

By Brian Steffens on September 21, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Social game promotes Mizzou spirit while engaging young people in news

By Jennifer Nelson on September 21, 2012 0 Comments News

University of Missouri football fans now have the opportunity to win money by watching football and sharing their SEC season game day experience via a social game.

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By Jennifer Nelson on September 19, 2012 0 Comments News
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

Smartphone news readers are driven by psychological rewards

Source Poynter on September 19, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

A study by the Reynolds Journalism Institute and HCD Research compared people’s media use patterns to their fundamental psychological motivations (seeking rewards vs. avoiding threats).

Study reveals need to optimize online news content in response to consumers’ motivational tendencies

Source Red Orbit on September 18, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Two-thirds of newspaper publishers optimistic about the future

By Michael M. Jenner on September 15, 2012 0 Comments News

Sixty percent do not foresee a digital-only future

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Advertising may falter; long live marketing

By Brian Steffens on September 13, 2012 0 Comments Blogs

Disruption = fear. Fear = irrationality. Chief marketing officers are confused and scared. That causes erratic behavior and decision making. They're throwing spaghetti at the wall, gasping for ROI.

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta