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Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.

Reynolds Fellow: Should local publishers really try to morph into marketers?

Source Street Fight on September 7, 2012 0 Comments

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies. The problem is: no matter how many new marketing products that media companies offer — from SEO consulting to daily deals — most are still not fully aligned from an organizational or mentality standpoint to make this leap.

RJI links 9.1.12

By Brian Steffens on September 1, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.24.12

By Brian Steffens on August 24, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.17.12

By Brian Steffens on August 17, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.10.12

By Brian Steffens on August 10, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.3.12

By Brian Steffens on August 3, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 7.30.12

By Brian Steffens on July 30, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI offers advice on using Facebook to interact with subscribers

Source Magazine Mavin on July 26, 2012 0 Comments
Brad Best, social media, facebook, Reynolds Journalism Institute

Facebook, Twitter, and Pinterest are valuable tools for magazines which have discovered the value of interacting with subscribers. But how do you use these platforms effectively? And how do you keep them from draining valuable staff time?

How to use social media to interact with subscribers

By RJI on July 25, 2012 0 Comments News

Facebook

  • Facebook is a very useful tool to implement online discussion and to develop loyalty with subscribers.
  • One way to interact with readers using Facebook is to ask questions on the site. Use it to begin discussions about events.

Read more

Community news and Facebook

By Joy Mayer on July 24, 2012 0 Comments Blogs

When it comes to the relationship between a news organization and its community, most of us would do well to pay more attention to small-town newsrooms.

Matt Sokoloff selected as a Reynolds Fellow at Reynolds Journalism Institute

Source The Daily City on July 24, 2012 0 Comments
Matt Sokoloff, Reynolds Fellows, advertising networks, RJI

Sokoloff's project will help existing independent journalists and bloggers to work together to cover communities and provide a sustainable business model without losing control of their content.

The beauty of brevity

By RJI on July 23, 2012 0 Comments Blogs

by Sammy Papert

Forever ago I was asked to handle a regional Dillard's call for our most important newspaper client. The office was in Ft. Worth and the client hoped I could review the highlights of a recently completed market study which they had converted to a presentation on 64 slides for one of those Kodak carousels and projectors. (Now you know how long ago this was...) Unfortunately, a "funny" thing happened before I was able to present a single slide.

RJI links 7.20.12

By Brian Steffens on July 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow to explore local media advertising networks

Source Paramus Post on July 19, 2012 1 Comment
Matt Sokoloff, Reynolds Fellows, advertising networks, RJI

The Reynolds Journalism Institute announced today that Orlando’s Matt Sokoloff will explore advertising networks for local news websites as part of the fifth class of Reynolds Fellows.

Matt Sokoloff to join 2012-2013 class of Reynolds Fellows

Source NetNewsCheck on July 18, 2012 0 Comments
Matt Sokoloff, Reynolds Fellows, advertising networks, RJI

The Reynolds Journalism Institute this week added Matt Sokoloff to explore advertising networks for local news websites as part of the fifth class of Reynolds Fellows.

Reynolds Fellows to explore new industry tools, strategies

By RJI on July 16, 2012 0 Comments News
2012-2013 Donald W. Reynolds Fellows

The fifth class of Donald W. Reynolds Journalism Fellows will pursue new online revenue opportunities, social media techniques and engagement tools, and other necessary resources to create sustainable models as news organizations transition to digital services.

RJI links 7.13.12

By Brian Steffens on July 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

How to use email as a tool for your news site

By RJI on July 11, 2012 0 Comments News

Good email newsletters act as a convenient, curated guide to the daily news

  • Convenience: Emails should be accessible for
    readers. They don’t float down a page quickly, readers can return to
    them in their inbox whenever they’d like, and they can be read anywhere
    and whenever a reader has free time.
  • Curation: Email newsletters aggregate the most
    important news of the day in one place, and can be customized to
    specific interests of subscribers.
  • Connection: Email allows a newspaper to connect with users on a one-to-one level, which also improves the ability to attract ad revenue.

RJI links 7.7.12

By Brian Steffens on July 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs