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adFreeq tapped for investment

Source Columbia Tribune on September 21, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

Media startup adFreeq, incubated at the Reynolds Journalism Institute on the University of Missouri campus, was one of six companies selected to participate in a St. Louis startup accelerator program this fall.

RJI links 9.21.12

By Brian Steffens on September 21, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Social game promotes Mizzou spirit while engaging young people in news

By Jennifer Nelson on September 21, 2012 0 Comments News

University of Missouri football fans now have the opportunity to win money by watching football and sharing their SEC season game day experience via a social game.

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By Jennifer Nelson on September 19, 2012 0 Comments News
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

Smartphone news readers are driven by psychological rewards

Source Poynter on September 18, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

A study by the Reynolds Journalism Institute and HCD Research compared people’s media use patterns to their fundamental psychological motivations (seeking rewards vs. avoiding threats).

Study reveals need to optimize online news content in response to consumers’ motivational tendencies

Source Red Orbit on September 17, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Two-thirds of newspaper publishers optimistic about the future

By Michael M. Jenner on September 15, 2012 0 Comments News

Sixty percent do not foresee a digital-only future

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Advertising may falter; long live marketing

By Brian Steffens on September 13, 2012 0 Comments Blogs

Disruption = fear. Fear = irrationality. Chief marketing officers are confused and scared. That causes erratic behavior and decision making. They're throwing spaghetti at the wall, gasping for ROI.

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta

Something old, something borrowed ... something new

By Brian Steffens on September 12, 2012 0 Comments Blogs

Innovation can be many things, including taking something old and twisting it into something new.

Another voice explains why newspapers must move beyond the news

By Bill Densmore on September 12, 2012 0 Comments Blogs

Are newspapers doomed if they confine themselves to the news? Steve Gray thinks so, and he has good reasons to say so.

RJI links 9.7.12 - Smartphones one of fastest growing news platforms

By Brian Steffens on September 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.

Reynolds Fellow: Should local publishers really try to morph into marketers?

Source Street Fight on September 6, 2012 0 Comments

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies. The problem is: no matter how many new marketing products that media companies offer — from SEO consulting to daily deals — most are still not fully aligned from an organizational or mentality standpoint to make this leap.

RJI links 9.1.12

By Brian Steffens on September 1, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.24.12

By Brian Steffens on August 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.17.12

By Brian Steffens on August 17, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.10.12

By Brian Steffens on August 10, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.3.12

By Brian Steffens on August 3, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs