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SND 2012: Optimizing news design

By Brian Steffens on October 24, 2012 0 Comments Blogs
Optimizing News Design Through a Brain Science Approach

The brain is a limited capacity processor. Design of news and advertising needs to be brain friendly: simple, direct, organized, uncluttered.

RJI links 10.21.12

By Brian Steffens on October 21, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 10.12.12

By Brian Steffens on October 12, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

MU researchers find outlook optimistic for print media

Source Maneater on October 12, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Even with the loss of advertising revenue and subscriptions, newspaper publishers hold an optimistic view of the future of print journalism, a study conducted by MU researchers found.

SNPA 2012: Notes and nuggets

By Brian Steffens on October 8, 2012 0 Comments Blogs

Heard and learned at the Southern Newspaper Publishers’ Association Summit 2012

SNPA 2012: Looking ahead, feeling better

By Brian Steffens on October 8, 2012 0 Comments Blogs

Publishers' optimism appears to be a result of a growing understanding, if not comfort level, of building and growing a print + digital strategy along with a move toward monetizing content (pay models).

Newspapers bullish on print editions, study finds

Source Columbia Tribune on October 6, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Despite an economic downturn that has forced newspapers to cut staff in recent years, publishers of U.S. daily newspapers are optimistic about the future of their industry, according to a University of Missouri study.

SNPA 2012: We're not dead yet

By Brian Steffens on October 4, 2012 1 Comment Blogs

Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.

Newspaper publishers optimistic about future…but

Source Grumpy Editor on October 4, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

While newspaper publishers are optimistic about the future and digital platforms, more than 40 percent see declining staffs as a serious threat, finds a survey from the University of Missouri School of Journalism, notes Grumpy Editor.

Pivot Point provides impetus to launch 'Fact Check' tool, identify new sources

By RJI on October 3, 2012 0 Comments Blogs

Besides improving the accuracy of stories and developing new sources, “Fact Check” also strengthens the media company’s relationship with readers.

Newspaper publishers optimistic about the future, RJI survey shows

Source Newsroom America on October 3, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, Michael Jenner, the Houston Harte Endowed Chair at the University of Missouri School of Journalism and Reynolds Journalism Institute at MU, found that nearly two-thirds of responding publishers expressed optimism for the future, while only 4 percent of respondents were not optimistic about the industry.

Report: Users have emotional responses to news apps

Source Fierce Developer on October 1, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

According to the study, media consumers can be divided into two camps: those that seek rewards (like Pavlov's dog) and those that avoid threats.

ONA12: Social media and wrap-ups

By Brian Steffens on September 27, 2012 1 Comment Blogs

Updates from ONA12

ONA12/Revenue: Extreme makeover and journey into the “business side”

By Brian Steffens on September 24, 2012 0 Comments Blogs

From Local Media Association to Block by Block to the Online News Association ... this year it's about the money.

Smartphone news readers are driven by psychological rewards

Source Poynter on September 19, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

A study by the Reynolds Journalism Institute and HCD Research compared people’s media use patterns to their fundamental psychological motivations (seeking rewards vs. avoiding threats).

Block by Block 2012 - Recaps From Around the Web

By RJI on September 18, 2012 0 Comments Blogs

A collection of recaps of Block by Block 2012 posted by attendees.

Study reveals need to optimize online news content in response to consumers’ motivational tendencies

Source Red Orbit on September 18, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Study finds publishers still optimistic

Source eMissourian on September 15, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

The Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism is devoted to exploring new ideas, experiments and research that will improve and sustain journalism. In a just completed survey of publishers of U.S. dailies, nearly two-thirds remain optimistic about the future of newspapers

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta