Brian Steffens, Director of Communications
More from this week’s MultiMedia Summit for Key Executives:
Sales guru Mike Blinder: “If we don’t do it (serve small businesses-SMBs), someone else will.”
“SMBs are not tech savvy and they resent geek speak. Half of SMBs hate their website” (if they have one at all).
“The average retailer is approached 22 times a month, and talks to just two — you need to be one of those two.”
“It’s all about them (the advertisers), not you.”